MARKET RESEARCH
CUSTOMER DISCOVERY AND VALIDATION
Data-driven Marketing campaigns and decisions
42% of startups failure is due to Product-Market Mismatch (This is the No.1 reason most startups fail). How do we solve this ?
With our team of qualified interviewers, data analysts, and a database of respondents, we provide qualitative primary and secondary market research that delivers insights into your business or startup.
Kahioja Customer Discovery & Market Research
CraftDash Business Development Team set out to test hypothesis and understand KAHIOJA customer problems and needs. The goal of was figuring out who Kahioja customers are and whether the KAHIOJA idea will appeal to them.
The following Objectives were achieved:
- Product – Solution Fit (To Create Customer/Buyer Personae for Kahioja)
- Business Model Canvas for Kahioja
- Market Opportunity (Carry Out Market Hypothesis and Secondary
Research)
- Market Sizing: To Determine the size and value of your targeted market
We help businesses around the world with new products or services, trying to introduce this to the African (Nigerian) market. We help businesses evaluate the viability of a new product or services by directly conducting research with potential customers..
